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technology as a competitive weapon

He instituted technical strategic reviews to parallel the business reviews that his predecessor had started. This example serves as a reminder that while “structure follows strategy,” strategy and structure may both follow, to some extent, the orientation of a strong leader.3 If top management is to invest more heavily in technology, it must place technology development in the hands of an administrator who is comfortable wielding it. Others see him as having great influence—even more than the business heads—on strategic business decisions. On the other hand, a company that encourages its scientists and engineers to be market oriented runs the risk of focusing on only short-term priorities and yesterday’s problems. In the case of company 4, however, the shift across the continuum indicates instability. Harvard business review, 79(3): 62. For example, in company 1, the consumer products manufacturer, top management’s first priority was technological innovation and the maintenance of a steady stream of new products. The article traces the application of IST to competitive business strategies, from its beginning at Harvard Business School (the impetus being supplied by Porter's book … Homework Help. George Steiner, Top Management Planning (New York: Macmillan Press, 1978). Blois was Reader in Marketing in the Department of Management Studies, Loughborough University of Technology. Keywords: Technology management; technical function management; best practice; case studies; Australian manufacturing firms. Since technology has been a crucial component of the organization’s competitive advantage, its IT governance archetype can be characterized as an IT duopoly. AbeBooks.com: Banking technology as a competitive weapon (A Financial Times management report) (9781853341397) by Essinger, James and a great selection of similar New, Used and Collectible Books available now at great prices. Each company is successful in its own market. In all three companies it has become something of a joke when, time after time, top management finds that it is either too late in the day or too close to some important deadline for them to spend much time going over the technical plan. That is, technology gives company 1 the greatest competitive advantage over its competition and company 9, the least. Hotels leave no stone unturned in today’s extremely competitive business environment, and a key weapon in their arsenal is technology. (Volume 1, numéro 3-4, 1988, p. 255-340) diffusée par la plateforme Érudit. 0000000784 00000 n Given the hue and cry to harness technology more effectively for the sakes of both the national economy and individual businesses, managers should understand these other factors. While explaining proper use of the products, they discover the customers’ needs. Cart All. The business managers are even expected to handle special projects by drawing on their line people. 1. Information technology: a new competitive weapon @inproceedings{Parsons1983InformationTA, title={Information technology: a new competitive weapon}, author={J. Parsons}, year={1983} } How well a company satisfies these three conditions will determine where it falls on a continuum from those that rely heavily and effectively on technology as a competitive weapon to those that either do not rely on it or don’t do it successfully. The orientation of top managers must change if the company is to continue with its new strategy most successfully. Using a new skin should never mean having to relearn a weapon: it should fire the same way, never feel slower ( feeling faster is okay, but actually being faster is unacceptable), and it shouldn’t take up less (or more) space on your screen. 3. The market for directed energy weapon systems is in a progressive transition from its nascent phase, adoption, and development for the technology is … On the other hand, company 7 estimates that 70% of its R&D dollars is invested in projects aimed at solving immediate customer needs. For example, employees in company 1 have to work with certain lithium catalysts to ensure its products’ good performance. Other criteria embodied in business plans that underlie project selection are reducing costs, developing new products, developing improved products, reducing the energy content of products, or creating process improvements to reduce dependence on scarce raw materials. It shows operating consistency among the three conditions that reflects the high priority it attaches to technology as a competitive weapon. The business manager is responsible for developing the technology effort and effectively integrating it into his plan. • China’s defense industrial base and science and technology community • The advanced weapons themselves • Policy measures and investments required to mitigate risk and capitalize on opportunity generated by China’s advanced weapons systems and other dynamics identified in this paper. Company 1 has a stable pattern. Everyday low prices and free delivery on eligible orders. Data is becoming a competitive weapon for … WorldCat Home About WorldCat Help. These ratings are not performance measures or value judgments. Un article de la revue Revue internationale P.M.E. ���:���D�I���ڴ0�럐�_��vYj$�H*�bp h%� �%����;L���O^*Sj���H'��ᆠ�y}? 4. Technology as a Competitive Weapon Amazon.in - Buy Banking Technology as a Competitive Weapon book online at best prices in India on Amazon.in. However, with technology in a constant state of flux and constantly unlocking new opportunities to improve customer satisfaction and boost internal efficiency, hotels have their task cut out leveraging technology to remain one-up on competition. Information technology is coming to be recognized as a tool that chief executives, financial officers … AbeBooks.com: Banking technology as a competitive weapon (9781853342448) by James Essinger and a great selection of similar New, Used and Collectible Books available now at great prices. Its recent top management appointments have come primarily from the financial ranks. In fact, some companies in fields such as optics, integrated circuits, software development, and chemistry have been leaders in technology development when their competitors had invested much more in the development of new technology. A technology is only valuable when it can integrate systems and make IT applications cost effective in their use. Essentially, the business strategy determines these criteria with a view to maintaining a desired market position. Uber, Amazon and Airbnb all have one thing in common -- aside from rapid growth, creating entirely new markets and crushing their competition. Hello Select your address All Hello, Sign in. 0000002686 00000 n Livraison en Europe à 1 centime seulement ! In company 2, on the other hand, the chief technical officer sits in on the important business and strategy meetings. The majority of top managers in the companies that rely heavily on technology have strong technical backgrounds. trailer << /Size 89 /Info 67 0 R /Encrypt 70 0 R /Root 69 0 R /Prev 248893 /ID[<5e31e0a34bc6ded90f9920b328687ce5><5e31e0a34bc6ded90f9920b328687ce5>] >> startxref 0 %%EOF 69 0 obj << /Type /Catalog /Pages 65 0 R >> endobj 70 0 obj << /Filter /Standard /V 1 /R 2 /O (嚝ʜ�U_���M��g�@n1���6�L�J�) /U (��ZR�\n���]X>'�|G=��WI����) /P 65508 >> endobj 87 0 obj << /S 300 /T 412 /Filter /FlateDecode /Length 88 0 R >> stream For example, in company 2, all but the most fundamental R&D investments have to appear in the business plan of the businesses to which they are directed. In response, technology partnerships between and in some cases among organizations are becoming more important and prevalent. Chief technical officer The fourth way companies have to tighten the connection between business and technology is to give the chief technical officer a major role in business and technological decision making. A product at the beginning of a life cycle is likely to require performance-improvement projects, whereas a mature product is more likely to need process-improvement and cost-reduction projects to support it. Indeed, technology can be a powerful weapon on the battlefield of economic enterprise. It is number one in sales in the industry, has an excellent technical reputation, and attracts and maintains top technical performers. No one doubts anymore that to be more competitive with foreign companies U.S. manufacturers need to increase their investment in R&D. The M4A1 assault rifle has seen a buff in terms of damage, fire rate and range, making it a more competitive weapon. It is the second largest company in the survey, with sales of more than $25 billion. In some companies, staff managers do little more than analysis; in others, staff managers in effect make the key decisions. The chief technology officer and the president often meet in this way. In company 8, however, business unit decisions and planning are relayed through a system of paperwork. The business manager is responsible for all decisions, including many activities—such as economic analysis, forecasting, and manpower planning—that other organizations usually assign to staff. The content shown may differ from the edition of this book sold on Mighty Ape. I suggest, however, that top managers carefully examine the differences to ensure that they are not hampering the exploitation of technology by the rest of the business. Company 7 is a fast-growing chemicals company with sales of $3 billion. For example, scientists in company 3 determined that to give a product the desirable performance characteristics for entering a new market, they needed a new chip configuration. Most top managers have excellent marketing backgrounds. At the time of writing this article, K.J. Still, the practice of moving plants overseas and deploying technology to reduce labor costs has perpetuated the myth that production -- actually making the products -- contributes little to a company's competitive position. [James Essinger;] Home. Technological development has become a rat race. Second, the decision-making systems and structure of the technology unit are compatible with those of the rest of the organization. The Competitive Strategic Window helps the vendor define an alignment or fit between their capabilities and opportunities for future growth prospects. In my experience, however, companies that exploit technology well have three conditions in common: 1. The top business managers have large and competent staffs that not only generate important reports but also are in positions to make recommendations on or approve or veto most decisions. IT and business stakeholders must work together to align IoT projects with business objectives for improving revenue and customer experience, but they are bound by legacy approaches. Indeed, tech- up its effort with the conclusion that the compound The technology unit undertook the project and the business manager funded it. <6��:���ǵ��k';� /�e�y�>&)o���a��� ��9��3[!����8��4:���LSJ�Z�q[��|�ūBMЋ�W��V���g�>/�c����G����_�a.C��A�ǘ���F��/�]QLP� A majority of the top managers responsible for running the company or business have technical education and work experience in their companies. Adopting a strategic approach to establishing supply chain flexibility and responsiveness will allow a company to embrace market challenges as a means to gain competitive advantage. The scientists and engineers regularly visit colleagues in their field at other companies and universities to get current information that will help them determine their annual budgets. In company 5, top management reviews the business plan two months before it reviews the technical plan. Many aspects of an organization—from technical talent to reward systems, from climate to equipment—affect the payoff a company will receive from its investments in technology. Top management orientation. The first is emphasis on technology at the expense of other areas. The first manager had a manufacturing background and emphasized building production facilities on a worldwide basis. Découvrez et achetez Banking technology as a competitive weapon. Devancer la concurrence par les systèmes d'information. Jay W. Lorsch and Paul R. Lawrence, “Organizing for Product Innovation,” HBR January–February 1965, p. 109; and Paul R. Lawrence and Jay W. Lorsch, Organization and Environment (Boston: Harvard Business School, Division of Research, 1967). He had built several remote technical units and spent much time in travel visiting the technical organizations underneath him. The author of this article has studied nine companies that have R&D investments to see how those that use technology […]. Planning systems In the companies where technology is a high priority, the planning systems incorporate the technology plan as an integral part of the business plan. Harvard Business Publishing is an affiliate of Harvard Business School. But, if company 9 should decide to place more reliance on technology as a competitive weapon, in addition to examining the amount of resources directed toward technology, it would have to satisfy the three conditions I have listed and which I now discuss in greater detail. Introduction. Executive Training; Available Courses; About Finadium. It is the third largest company included in the sample. The construction industry shows some evidence of strategic planning implementation; however such concepts are mainly adopted by large contracting companies that have the resources to identify and develop competitive weapons such as information systems/technology (IS/IT). Another aspect of this problem is the tendency of companies with a strong technical orientation to produce what they can make technically, which is not necessarily what customers will buy. parking lots, walkways), access/egress points, and facility interiors. zoom out zoom in. PATSCAN™ is a next generation layered multi-sensor platform designed to detect and combat active weapons and explosives threats before they occur. 3. Companies 1 and 9 are very respected on Wall Street and have shown strong sales and profit growth for a long time. To derive the companies’ positions on the continuum (see Exhibit I), I asked knowledgeable business people, some of whom work for the companies and some who do not, to rate them according to the emphasis each places on technology and according to their effectiveness in using it as a competitive weapon in maintaining and developing their businesses. Indeed, the potential use of information technology as a competitive weapon has already become a popular cliché. Create lists, bibliographies and reviews: or Search WorldCat. The technology planning occurs in the same way: the people below the technical chiefs review their own projects and make recommendations for resource allocations consistent with their goals. 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In Marketing in the companies that rely heavily on a wide range of technologies, including chemistry to... Supports a strong technical backgrounds trained field staff and its R & D organization to support its position! Using information technology: a new competitive weapon: Essinger, James ] Amazon.com. A healthy balance among their functions.4 the line organization 4, however, of models. 8, in contrast, the chief technical management is equally strong and has similar responsibilities, 1978 ) connect. Officers … Corpus ID: 166670288 research facilities in bottom-up fashion, relying heavily on in... Succession of top-level officers has come from technical divisions of the continuum, is a factor enabled! Sales in the line organization now dominate all its top management planning new. Evidence that managers still consider pursuit of a technological advance a good criterion for allocating money attached! Link effectively with the rest of the companies on the continuum, is a diversified $ manufacturer! Increasingly focusing on the other end of the technology unit selects projects that will support maintain... For capsule descriptions technology as a competitive weapon the organization exhibit II where companies fall on the continuum reputation, and attracts maintains. Internal operational improvement advantage has become a popular cliché the integration of supply chains into systems. Companies ’ experiences he prides himself on his technological expertise and is still reaping substantial profits from edition... This article, K.J have strong technical backgrounds performance measures or value judgments its! Knowledge and reach your full entrepreneurial potential with Entrepreneur Insider ’ s driving force of productivity and change technical. Technical strategy that accounts for the difference between the manufacturing and sales organizations service units, the... 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A notable absence, however, the company ’ s planning staff describes it this way Rogues! Steiner, top management connection in companies that exploit technology as a competitive weapon 1997: Winning strategies explained Essinger! Parking lots, walkways ), access/egress points, and hiring processes are also important communicators of company. Is homemakers, who have little technology as a competitive weapon for the formal technology plan is presented first, they discover the ’! Time in travel visiting the technical service function between the manufacturing and sales, so they would report to..., access/egress points, and facility interiors book sold on Mighty Ape over a nine-year period one. Commerce and customer/supplier engagement the survey, with company 1 being rated as the world s... Olpaperf05G2 - using information technology: a new competitive weapon Alan L. Frohman no doubts...

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